Finova is a fast-growing fintech startup offering accessible lending solutions for individuals and small businesses. As the company scaled, it became clear their brand no longer reflected their mission, values, or the maturity of their platform.
They needed more than a new logo—they needed a brand system that could support their long-term growth, build trust with investors and customers, and stand out in a highly competitive industry.
As Finova scaled its operations, several brand-related issues became roadblocks to further growth. These challenges not only affected customer perception but also hindered their ability to attract investors and communicate clearly across platforms.
We began by conducting in-depth discovery sessions with Finova’s leadership team, reviewing competitor brands, analyzing user data, and understanding their audience personas. From there, we developed a brand strategy that would serve as the foundation for everything to follow.
The refreshed brand helped Finova achieve the following within 6 months:
The rebrand led to a 40% increase in customer engagement, stronger user retention, and better conversion rates across key pages. Finova also reported more positive feedback from both users and partners after the relaunch.
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